FITNESS MAXIMIZATION FOR ATHLETIC CRAFT

DEVELOPING ATHLETES WITH THE INTENT TO IMPACT LIVES.

Founded in 2024, Intent Development strives to support and grow athletes of all ages and capabilities. We specialize in training our athletes fundamental movement patterns and optimal health measures; while concentrating on sport specific goals.

Specializing with youth athletes varying in all sports, our goal is to push the physical envelope and allow individuals to reach their athletic potential.

Meet the Founder


  • Founder / CEO

Riley Turre was born and raised in Stettler, Alberta Canada. Throughout the early years of life, Turre found a raging passion and competitive desire to partake in every sport imaginable. Hockey and baseball took the forefront from ages of 6-14, travelling all throughout the province to play the highest level available. Most notably playing AA minor baseball for Stettler’s renowned baseball organization; as well as overwhelming the year between hockey seasons for Lacombe’s Central Alberta Selects and the Red Deer Rustlers. From ages 14-18, Turre’s passions shifted to school sport athletics, which favoured football and basketball. Competing under Stettler’s Wm. E. Hay Post Secondary Campus, Turre and his teammates devoted blood, sweat, and tears into representing their school and community. Following high school, Turre played junior hockey in Red Deer, then returned home to play senior hockey for the Stettler Imperials. 
Beyond all the variance in athletic experience throughout Turre’s youth, one thing stayed consistent… training. It was always the early morning and late night workouts that kept Turre striving to be in the best condition. Over many years of conventional strength training, body building style training, and most notably CrossFit; Turre has found a deep appreciation for all fitness practices. 
Coaching, training, and athlete programming has been a substantial joy for Turre; with years of history coaching minor sports and individual athletes in Stettler. 
After attending the Crossfit L1 training seminar, Turre decided to double down and create a community to help inspire, grow, and develop athletes across the country. 
He now presents to you, Intent Development. 

“WE TAKE IMMENSE PRIDE IN HELPING ATHLETES OBTAIN THEIR DREAMS. THEIR VISION BECOMES OUR VISION, PUTTING PLANS TO MOTION”

— RILEY TURRE

Contact us.

If you are looking to further your athletic career or build fundamental strength and stamina, we encourage you to fill out the information below; let us know your desire and our team members will formulate a blueprint for success.

CROSSFIT STETTLER

4808 45th Ave
Stettler, AB
T0C 2L0